I don’t know about you, but I love seeing the bridal fashion trends emerge from New York’s Bridal Fashion Shows. Among one of the most noticeable trends this season was the use of beautiful colors in the bridal gowns. In the most recent bridal show, Vera Wang, one of the most influential bridal fashion designers, showed a wide range of yummy colored creations and even black gowns. I know that some of you are purists and are dreaming of being clothed in billowy white clouds on your wedding day which will be beautiful and timeless, but for others who prefer to bring a touch of the unexpected, adding color might be your the perfect opportunity! Today in our Do Weddings Smarter column, we’ll examine the origin of the white wedding gown and explore other options as well.
ORIGIN: Until the time of the Victorian Era, most brides simply wore their best dress on their wedding day. Most of these dresses were darker in color ranging from navy blue to black. It wasn’t until Queen Victoria of England married Albert of Saxe-Coberg in 1840 wearing a white dress, that it became a popular tradition. Queen Victoria had her dress custom created to include a special bit of lace that she owned. In the 19th century, white dresses were very uncommon as they were difficult to keep clean and signified great wealth if one could purchase a dress just for a one or two time use. As their wedding picture was viewed by more and more people, the white wedding dress became a status symbol. Many people attribute the use of white to symbolize purity, but in reality, it was used to indicate great wealth. Blue was actually the symbol of purity at that time.
In many cultures, the color white is associated with death, so their traditional wedding garb does not include the color white. In countries such as China, India, and Vietnam, the traditional wedding clothes are centered around the color red.
Many brides are devoted to maintaining the traditional white dress, but also bring in a variety of colors through their accessories. One of my favorite ways that we’ve seen brides link the traditional white wedding dress with a pop of their color inspiration is through adding a sash with a splash of color. I love how the color of Alexa’s sash (left) blended perfectly with their soft, wine country color palette and accented the purple of the grapes hanging on the vine, while Nadine’s belt (right) added so much interest to her beautiful dress.

In another example, I’ve seen Nina’s Vera Wang Ethel on it’s own and it was breathtaking, but adding the Vera Wang black Swarovski crystal belt took the dress to the next level–stunning.

Remember, you could also add color through a variety of accessories–jewelry, shoes, or boleros and wraps. If you are searching for something entirely out of the box, consider wearing a gown that is a completely unique and unexpected color. According to nymag.com,”the colors that are the most popular right now are those that are, well, close to white: blush pink, platinum, champagne, apricot. Yet Tiffany blue is gaining traction, and David’s Bridal boasts of stellar sales of gowns made with its printed fabric, resembling a whisper of watercolor paint dabbed onto white cloth.” I have to admit, I’m in love with blush pink colored dresses right now, but the use of soft beautiful grays, greens (the color of green tea) and even black bridal gowns are on the rise as well.
Here are some links to articles where you can see the beautiful array of gowns in inspiring colors:
Martha Stewart Weddings
Vera Wang Spring 2012 Collection
Julie’s Bridal Gown Pinterest Board
In the end, selecting the perfect wedding dress is about choosing something that you absolutely love! It should be a dress that embodies and highlights your personality and best features and remember, no matter the color. You can be a dreamy, unforgettable bride in any color!
I almost forgot to tell you–make you sure you come back because in the next column we’ll be talking about something every bride MUST know–the one element of bridal gowns that can affect your wedding photography in ways that you never even imagined. Yes, we will go there and you will never think of bridal gowns the same again.
by Damion
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